Khaled Tash

Khaled Tash

Group CMO, Saudia

A seasoned Saudi professional with a successful track record of 25 years in leading brand-building, marketing and business transformation initiatives with local and global impact. Graduate of KFUPM, with executive education certificates from both Harvard Business School and INSEAD and a diversified experience across several sectors including consumer goods (e.g. P&G), real estate (e.g. Emaar), as well as NGO's (e.g. MISK) and public sector (e.g. SAGIA/MISA). Following the launch of Saudi Vision 2030, Khaled led the launch of "Invest Saudi"- the Kingdom's national investment promotion program (2018-2020). Since 2021, he has been leading the re-branding and re-launch of Saudia Group- by repositioning it as the "Wings of Vision 2030" with a new mission of bringing the World to Saudi Arabia and leading the region in aviation.

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