Mazroua AlMazroua

A Two-Decade Odyssey in Business and Transformative Marketing Leadership Al-Mazroua began his long career with important roles in the financial sector, which included experience in business development. This foundation instilled in him a deep understanding of the business lifecycle and its parameters for success, leading to an appreciation for the power of a compelling value proposition, which blends marketing and communication tactics to effectively promote and sell brands, products, and services. Embarking on his professional journey at Intigral in 2012, Mazroua adeptly managed the developers' community in the region, a role that immersed him in the intricacies of brand positioning, promotion, and campaign management. Moving to TIME Agency as a Managing Director, he honed his skills as a business leader, enhancing the brand's reputation through event promotion and activating major entertainment tickets. His move to the Saudi Standards, Metrology and Quality Organisation (SASO), however, marked a shift in his marketing career. Mazroua led brand execution and communication strategies, with a focus on business users rather than consumer markets. His subsequent five-year tenure at Takamol Holding involved collaborating with the Ministry of Human Resources and Social Development to develop business models and value propositions. This experience crystallised the power of strategic marketing and behaviour change for Mazroua, particularly in the context of Public-Private Partnerships (PPP) as the new way of conducting business. He credits his success to the leadership of Dr Khalid AlGhonaim and Dr Ahmed Alyamani during this phase, as he gained crucial insights into effective brand positioning. Subsequently, leading marketing and communication for the Quality of Life Program presented a unique challenge. As a spokesperson, Mazroua took charge of developing the program's communication strategy and aligning the program's brand with achievements and initiatives undertaken by other entities, ultimately ensuring seamless positioning that complemented the overarching goals of Vision 2030.