STRATEGIC STAGE
SPOTLIGHT STAGE
Tuesday 5 November
Welcome and Opening Remarks
11:00
11:10
11:10
Panel Discussion
Leveraging Branding to Showcase Saudi’s Rich Culture to the World
11:10
11:40
11:40
Contrasting Perspectives
Local Agency vs Global Agency – Who Is the Winner in the Saudi Market?
Speaker
Dan Leach
Managing Director - Saudi Arabia, TBWA\RAAD
11:40
12:00
12:00
Talk
Presenting Industry-related Case Studies: Adidas, EWC, Mountain Dew and Messi Campaign with STA
Speakers
Fabio Silveira
Managing Director, Havas Middle East
Alejandro Fischer
SVP Strategy & Product Innovation, Havas Middle East
12:00
12:20
12:20
Talk
Bugatti: Evolving an Incomparable Automotive Brand into a Hyper-luxury Icon
Speaker
Hector Saracho
Executive Director - Head of Strategy, Interbrand
12:20
12:40
12:40
Talk
Unveiling the Timeless Secrets of Legacy Brands
12:40
13:00
13:00
Lunch Break
13:00
14:00
14:00
Talk
Creating Organic Brand Content – a Best Practice Playbook
Speaker
Ian Forrester
Founder & CEO, DAIVID
14:00
14:20
14:20
Talk
The Power of Sonic Branding – Standing Out in Vision 2030
Speaker
- Pierre is Managing Director of MassiveMusic's Dubai office, overseeing the MENA region for the world's leading music agency. Passionate about music since childhood, he took his first professional steps in the world of sound as a hip-hop DJ and producer, whilst evolving as a music supervisor within a French creative agency FF Creative Community. Eventually leading the music department of the agency, he then continued as one of the leading independent music supervisors in Paris, advising on music for luxury and fashion brands, as well as feature film and TV content. Upon joining the MassiveMusic team in 2020, he focused his attention on developing direct-to-brand music solutions across EMEA and APAC, before becoming Managing Director of MassiveMusic Dubai, the latest addition to the global office roster in late 2022. Today, the MassiveMusic Dubai team identifies and creates musical gold for brands and agencies across the MENA region, and defines the sound of some of your favorite regional films and TV shows.">
Pierre Carnet
Managing Director, Dubai, MassiveMusic
14:20
14:40
14:40
Networking Break
14:40
15:10
15:10
Talk
Five Lessons I Learnt Launching Google’s AI in Saudi: A Journey in Product Development, User Research & Creatives
Speaker
Dina Barakat
Consumer Marketing Lead, Google
15:10
15:30
15:30
Talk
The Purpose-Profit Paradox: How Values Drive Value
Speaker
Aws Alawamleh
Director of Strategy, MEA, .Monks
15:30
15:50
15:50
Talk
The Lost Camel – Authenticity as well as Creativity in Corporate Social Responsibility (CSR)
Speaker
Seyoan Vela
Chief Creative Officer, Livingroom
15:50
16:10
16:10
Talk
Marketing with a Jugaad Mindset – Turning Constraints into Opportunities
Speaker
Kim Mascarenhas
Head of Strategic Insight - MENA, EssenceMediacom
16:10
16:30
16:30
Talk
16:30
16:50
16:50
Talk
Community-powered: a New Paradigm for the Creative Industry
Speaker
Bengi Turgan
Co-CEO, ATOLYE
16:50
17:10
17:10
Talk
Scoring Communication Goals: Lessons from the Sports Playbook
Speaker
Abdelrahman Abdelaziz
Regional Sports Content Manager, Kijamii
17:10
17:30
17:30
Fireside Chat
How Do Love Brands Stand the Test of Time?
Speaker
Fausto Pelanti
Head of Marketing - Pizza Hut, Yum! Brands
Moderator
Maya Khammar
Business Lead, Publicis Middle East
17:30
17:50
17:50
Interactive Session
Inner Landscapes: Creation Through Subconscious Exploration
Speaker
Abir Almadani
Senior Visual Designer, Accenture
17:50
18:10
18:10
Talk
Unlocking Humour: Transforming Creativity in the Middle East
Speaker
Saleh El Ghatit
Executive Creative Director, Serviceplan Group Middle East
18:10
18:30
18:30
Contrasting Perspectives
Emotional Appeal vs. Rational Appeal: Which Approach is More Effective in Influencing Consumer Behaviour in Saudi Arabia?
Speaker
Alyza Beg
CMO, Easa Saleh Al Gurg Group (ESAG)
18:30
18:50
18:50
Closing Remarks
18:50
19:00
19:00
Wednesday 6 November
Welcome and Opening Remarks
10:00
10:10
10:10
Talk
10:10
10:30
10:30
Panel Discussion
Emotion & Function in Automotive Communication
Speakers
Alain Sykora
Managing Director, National Motors Supplies (NMS) - Jetour
Hassan Rabbani
Director Brand & Marketing, National Motors Supplies (NMS) - Kia
Mohammad Al Ayoubi
Managing Director, Social Clinic
Moderator
Sara Eid
Creative Excellence Lead, Social Clinic
10:30
10:50
10:50
Talk
10:50
11:10
11:10
Talk
11:10
11:30
11:30
Talk
11:40
12:00
12:00
Interactive Session
The Power of Post-Production: Transforming Ads into Captivating Stories
Speaker
Mary Bou Akl
Founder & Talent Agent, Dynamik
12:00
12:20
12:20
Contrasting Perspectives
Traditional Media vs. New Media: Is Traditional Advertising Still Relevant in the Digital Age?
Speakers
Ahmad Haidar
Managing Director, KSA, dentsu
Edmond Bouez
GM of Sales, Saudi Signs
12:20
12:40
12:40
Talk
12:40
13:00
13:00
X
Welcome and Opening Remarks
X
Panel Discussion
Leveraging Branding to Showcase Saudi’s Rich Culture to the World
X
Contrasting Perspectives
Local Agency vs Global Agency – Who Is the Winner in the Saudi Market?
Speaker
- Dan Leach
Managing Director - Saudi Arabia, TBWA\RAAD
X
Talk
Presenting Industry-related Case Studies: Adidas, EWC, Mountain Dew and Messi Campaign with STA
Speakers
- Fabio Silveira
Managing Director, Havas Middle East - Alejandro Fischer
SVP Strategy & Product Innovation, Havas Middle East
X
Talk
Bugatti: Evolving an Incomparable Automotive Brand into a Hyper-luxury Icon
Speaker
- Hector Saracho
Executive Director - Head of Strategy, Interbrand
X
Talk
Unveiling the Timeless Secrets of Legacy Brands
X
Lunch Break
X
Talk
Creating Organic Brand Content – a Best Practice Playbook
Speaker
- Ian Forrester
Founder & CEO, DAIVID
X
Talk
The Power of Sonic Branding – Standing Out in Vision 2030
Speaker
- Pierre Carnet
Managing Director, Dubai, MassiveMusic
X
Networking Break
X
Talk
Five Lessons I Learnt Launching Google’s AI in Saudi: A Journey in Product Development, User Research & Creatives
Speaker
- Dina Barakat
Consumer Marketing Lead, Google
X
Talk
The Purpose-Profit Paradox: How Values Drive Value
Speaker
- Aws Alawamleh
Director of Strategy, MEA, .Monks
X
Talk
The Lost Camel – Authenticity as well as Creativity in Corporate Social Responsibility (CSR)
Speaker
- Seyoan Vela
Chief Creative Officer, Livingroom
X
Talk
Marketing with a Jugaad Mindset – Turning Constraints into Opportunities
Speaker
- Kim Mascarenhas
Head of Strategic Insight - MENA, EssenceMediacom
X
Talk
Secrets to Creative Storytelling
Speaker
Beth Doane
Managing Partner, Main+Rose
X
Talk
Community-powered: a New Paradigm for the Creative Industry
Speaker
- Bengi Turgan
Co-CEO, ATOLYE
X
Talk
Scoring Communication Goals: Lessons from the Sports Playbook
Speaker
- Abdelrahman Abdelaziz
Regional Sports Content Manager, Kijamii
X
Fireside Chat
How Do Love Brands Stand the Test of Time?
Speaker
- Fausto Pelanti
Head of Marketing - Pizza Hut, Yum! Brands
Moderator
-
Maya Khammar
Business Lead, Publicis Middle East
X
Interactive Session
Inner Landscapes: Creation Through Subconscious Exploration
Speaker
- Abir Almadani
Senior Visual Designer, Accenture
X
Talk
Unlocking Humour: Transforming Creativity in the Middle East
Speaker
- Saleh El Ghatit
Executive Creative Director, Serviceplan Group Middle East
X
Contrasting Perspectives
Emotional Appeal vs. Rational Appeal: Which Approach is More Effective in Influencing Consumer Behaviour in Saudi Arabia?
Speaker
- Alyza Beg
CMO, Easa Saleh Al Gurg Group (ESAG)
X
Closing Remarks
X
Welcome and Opening Remarks
X
Talk
Saudi Renaissance: a Journey of Transformation
Speaker
Amol Ghate
CEO MENAP, Kantar
X
Panel Discussion
Emotion & Function in Automotive Communication
Speakers
- Alain Sykora
Managing Director, National Motors Supplies (NMS) - Jetour - Hassan Rabbani
Director Brand & Marketing, National Motors Supplies (NMS) - Kia - Mohammad Al Ayoubi
Managing Director, Social Clinic
Moderator
-
Sara Eid
Creative Excellence Lead, Social Clinic
X
Talk
The Price You Pay for a Good Story
Speaker
Nikola Tsanov
CEO, Human Middle East
X
Talk
Music Is Your Superpower
Speaker
Tim Miles
SVP Global Sync, Warner Music Group
X
Talk
Is MidJourney the New Photoshop?
Speaker
Zac Gould
Creative Director, Imagination
X
Interactive Session
The Power of Post-Production: Transforming Ads into Captivating Stories
Speaker
- Mary Bou Akl
Founder & Talent Agent, Dynamik
X
Contrasting Perspectives
Traditional Media vs. New Media: Is Traditional Advertising Still Relevant in the Digital Age?
Speakers
- Ahmad Haidar
Managing Director, KSA, dentsu - Edmond Bouez
GM of Sales, Saudi Signs
X
Talk
The Mind Game: Why Do We Behave the Way We Do?
Speaker
Ali Khalil
Strategy Consultant, VML
×
info@atharfestival.com
