Session Description:

This session will provide attendees with a rare, behind-the-scenes look into the mindsets, creative processes and leadership approaches of some of the most influential CCOs in the creative industry.

• How do the panellists define creativity and how has this definition evolved with the changing landscape of the industry?
• Speakers will share their most favourite and memorable creative campaign, delving into the reasons for its success or failure
• What are the key challenges faced by Chief Creative Officers in fostering an environment of innovation and creativity within their organisation, especially in the context of Saudi Arabia’s unique market and cultural landscape?

Session Description:

As the Kingdom undergoes significant transformation under the Vision 2030 initiative, this session will delve into the pivotal role that the entertainment and tourism industries are playing in this evolution.

• How are the entertainment and tourism industries changing and what are the catalysts for this transformation?
• How can Saudi Arabia leverage its unique cultural and historical assets to become a new hub for tourism and entertainment globally? What are the challenges to achieve this and how can they be addressed?
• How is the collaboration between public and private sectors being facilitated to promote these industries?

Session Description:

This dynamic session will bring together industry veterans who will explore the subtleties and strategic considerations involved in building and rebranding brands as well as the cultural nuances of the vibrant and rapidly evolving Saudi Arabian market.

• When is the right time for a brand to go through rebranding? What are the critical factors that signal the need for a rebrand in the Saudi context?
• What cultural nuances should you keep in mind when building a brand or rebranding in Saudi?
• What metrics and KPIs can be used to measure the success of branding initiatives and rebranding efforts in Saudi Arabia?
• How to strike a balance between maintaining a brand’s local relevance in Saudi Arabia and expanding its appeal to a global audience, and what strategies have proven successful in achieving this balance?

Session Description:

Being a veteran of the creative industry, Sir Martin Sorrell will explore the transformative journey the industry went through with a special focus on the role of creativity and technology. Being an inspiration for many, he will share his thoughts on what is the recipe for success in our competitive and fast-paced sphere.

• Given the significant changes that the creative industry has undergone over the past decades, what key trends have been driving this transformation and continue to shape the industry’s future direction?
• Why is creativity regarded as such a vital asset within our industry?
• What is the practical impact of AI on the industry? What innovation avenues can be unlocked at the intersection of creativity and technology?
• What does it take to be successful in the creative industry?

Session Description:

This session brings together industry visionaries who will share their insights on navigating the rapidly evolving creative landscape in Saudi Arabia. As the pace of change accelerates, CMOs are tasked with adapting their strategies to stay ahead of the curve and build successful, future-proof brands.

• What strategies help adapt to rapid changes happening in the creative industry in Saudi Arabia?
• What are the top three things that are absolutely essential for building a successful brand?
• The importance of collaboration and partnerships within the industry and across industries
• What challenges are CMOs facing when it comes to emerging technology?